Design With A Goal In Mind

And it's about time!

Joy Oil Gas Station blueprint design

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Have you ever given much thought to website design?

I have.  It’s part of what I do every day at the office.  So it’s always been a sore point that I haven’t been able to devote much time to the design and information flow of Enwealthen.  Consider it a case of the cobbler’s children having no shoes.  It’s been a long time coming, but I’ve finally finished the redesign.

Consider it an early Christmas present to me, and hopefully to you too!

Visual Design

Previously, it was a standard blog design, with a minor nod to mobile devices.  No room for other authors.  No room for advertising.  Very little attention to visuals.

For the new look, the primary focus is on visuals.  In most cases, I kept the original featured image for each post, but upgraded it to a larger image to fit the new look.  Since the new site is fully responsive, it should look great on any type device with any size screen.

High resolution desktop?  Tablet in portrait mode?  Smartphone?

It just works.

Design with a goal in mind.


I’ve added a few ads to most pages to help offset the hosting costs, and will be evaluating their performance.  I’m not a big fan of ads personally,  but can’t afford to operate Enwealthen at a loss.  I keep a close eye on the advertisers to make sure I’m not advertising get rich quick schemes, payday loans, and the like.  But if you notice an ad you think inappropriate, please do let me know.

Page Speed

Happily, I’ve been able to maintain the performance of the site while adding the new visuals.  Building functions of several other plugins directly into the site design lets me streamline the logic flow, reducing the overhead.  The new design is slightly slower than the earlier lightweight design, but considering the radical changes, it’s a small price to pay.  There’s still more work to be done, but performance optimization is definitely a place to apply the Pareto principle.

And More

Expect to see more content in the coming weeks, as well as guest posts from other authors whose writing I enjoy, now that my design supports multiple authors seamlessly.  If you’d like to guest post, drop me a line via the contact form with a suggested article and a link to some of your work.

And finally, thanks for coming!  I enjoy the emails, comments, and other interactions with you all!  Let me know if you have any suggestions or feedback for ways to improve the site.

I hope you enjoy it!


  1. It looks good! As a fellow web developer for the past 15 years, I know how never-ending the design process can be – because once we think that we’re finished, there always seems to be something else that we feel the need to “tweak”. I continue tweaking my blog even after the upgrade to the Genesis Framework. It’s always going to happen, but I like to think that every tweak is an improvement! 🙂
    Steve @ Think Save Retire recently posted Blogging 101: How I manage my web hosting options – Digital Ocean vs. BluehostMy Profile

    • Thanks, Steve!

      As you say, it’s a never ending process. There’s still a long list of things I’d like to test through a series of AB tests to optimize. The real trick is balancing the technical, content, and marketing work to keep everything running smoothly.

    • Agreed, AB testing can be challenging, depending on which tools you’re using.

      I’m going to start with some design tweaks on my most popular pages and just use Google analytics experiments to analyze the results. Hopefully it shouldn’t be too time consuming.

    • Welcome, Tommy!

      I’m constantly tweaking the design given the flexibility of my new theme. Although lately I’ve been focused on migrating my mail service to sendgrid rather than on finishing all the draft posts sitting in my backlog like I should…


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